Success with social media and content marketing requires more listening and less talking. Focusing on what the customer wants instead of what the manufacturer thinks they need. Quality always trumps quantity. It's better to have 500 online connections who read, share and talk about your product or service with their own connections than 5,000 connections who disappear after connecting with you the first time.
Social media marketing success doesn't happen overnight. While it is possibly to catch lightning in a bottle, this kind of success is not the industry standard. Whereas publishing amazing, quality content and working to build your online audience on Twitter, Google+, Facebook and LinkedIn opens new entry points for search engines like Google to find it in keyword searches.
Value and Influence of your post can propel your company. Content value is what makes someone come follow your company. Finding those influential contacts, can get you on the radar of a consumer as an authoritative, interesting source of useful information. Causing them to share your content with their own followers. In short creating a strong social network that has potential to grow exponentially.